Nicholas Cai

American Lung Association

CU Boulder Dairy Show Spring 2016 / Best Integrated Campaign

Problem: One of the largest challenges of quitting smoking is the cravings that you experience after stopping. Cravings can continue to come up even after a year of no smoking.

Solution: The Craved app by the American Lung Association helps users with lists of suggested activities that can help suppress the craving for a cigarette.

The activities are broken up into categories and range from short and simple to long term hobbies.

Solution Part Two: Let the world know about our app with a print campaign that communicates how you can replace cigarettes with something better.

Art Direction and Copywriting: Nicholas Cai and Mica Dieterich